Clarity before activity
We define the real problem and the outcome before prescribing work.
About Sonnet Advisors
Experience that turns ambition into action.
A trusted partner for owners navigating growth, transformation and what comes next.
Craig MillerFounder, Sonnet Advisors
Operator’s perspective
I’ve spent the past 25+ years helping businesses work smarter.
I’ve started nine companies. I’ve served as a senior executive at three Fortune 200 firms, including more than 15 years leading digital transformation projects for Microsoft Consulting across Western Europe.
I’ve invested in startups as an angel, advised private and public company boards, and worked hands-on with business owners to unlock growth, simplify operations and sharpen execution.
Through Sonnet Advisors, I help owners reclaim their time using strategy, AI and automation. The result is increased profit and revenue without unnecessary disruption.
When business owners get out of the weeds, they lead again. They think again. They find their inspiration again.
If you are drowning in admin, tired of chasing follow-ups or ready to scale without working more hours, you may not need more people. You need better systems. We build them so you can focus on growing your business.
Start a conversation ↗9Companies founded
3Fortune 200 executive roles
15+Years with Microsoft Consulting
GlobalEurope, North America and beyond
What guides the work
Quietly practical.
Relentlessly useful.
Technology in service of people
Useful automation should reduce friction, not create another system to manage.
Value that survives the founder
Every change should strengthen the business as an independent, transferable asset.
Your next move
Make the business work harder. Not you.
Schedule a consultation to explore how Sonnet Advisors can reduce admin, restore capacity and prepare your business for its next chapter.